Geo Fencing Technology

Geo Fencing Technology


Geo Fencing is a location-based service that sends messages to smart phone users who enter a defined geographic area. Some companies send promotions to customers' smart phones when they enter a store, mall or neighborhood.

A Geo Fence can be dynamically modified as and when required in a radius around a store or point location. Or a geo-fence can be a predefined set of boundaries, like school attendance zones or neighborhood boundaries. When the location-aware device of a location-based service (LBS) user enters or exits a geo-fence, the device receives a generated notification. This notification might contain information about the location of the device. The geo fence app will send an alert on mobile or email account.



It engages local shoppers, deals can be hyper local, live stock tracking, security perimeter breach monitoring etc.

What is Geo Fencing?

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