Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so. By harnessing the targeting power of Bluetooth and Wi-Fi technology, business owners/retailers are able to bring a variety of marketing messages to consumers who are both nearby and looking to make a purchase.
This scalable mobile advertising technology helps businesses use location-based contextual advertising in communicating with viewers. Just about any business or service that is operating from a fixed location can implement a proximity marketing strategy.