Brand Empowered | Client Partnered | Project Title |
---|---|---|
Adidas | Jagran Solutions | Adidas Mall Activity during UEFA EURO 2016 France |
Adidas Mall Activity in India during UEFA EURO 2016 France can be broken down into following steps:
1. Visitor registers himself/herself via a Android Tab App specially made for this.
2. Visitor enters his/her name + contact details + selfie + favorite addidas team + favourite Euro2016 team while registering.
3. Visitor is then asked to kick a physical football in the temprorary netted goal post deployed at the venue.
4. Sensors installed on the netted goal post automatically record the speed of visitor kick instantly.
5. Now, guest kicking score is entered on the Android Tab App.
6. This completed his/her registration cum participation in the activity.
7. Finally, visitor get to see his/her rank on the digital leadership display. The only condition is that his/her score should be among Top 10 to qualify for leadership position.