Augmented Reality

INTRODUCTION

What we see or feel becomes a reality for us. But can we exaggerate this reality? The answer is “Yes”. The reaction is “wow,” but immediately the question that pops in our mind is -How?

The answer to this is Augmented Reality (AR). It is a technology driven method that enhances the experience of our response to external stimuli while viewing or sensing the elements including one self as to be in some digital world while totally being aware of the real world around at the same time. We do not fall in any illusion of virtual world, but experience a different view or stimulus of self or other elements while still feel the real world around and also could state the difference between these two experiences of AR and real physical world.

Augmented reality (AR)

* Video shown above is indicative, with full copyright to their respective owners.

APPLICATIONS

Augmented Reality (AR) could be used at various places.

  • Want to check new dress without going to the trial room. AR could give you the visual of the dresses you want to try without actually wearing it.
  • Want to check new hairstyle or wig to suit you. Well you cannot check hundreds of hairstyle after getting the haircut done. Or you may not have time to physically wear multiple wigs to check the best one. Here AR will help you. It gives a visual effect of numerous hairstyle or wigs on your head in no time and you could select one
  • Want to teach the internal parts of human body without actually opening the body. AR will help here. Just stand in front of the students and AR will give the visual of the internal body parts over your body to your students.
There must be an opportunity that matches with our strategy. Just because we have a gap, we don't want to go and acquire anything and everything. What we acquire should fit in with our strategy, human resources and market expectations. - Adi Godrej, Chairman of the Godrej Group - Adi Godrej, Chairman of the Godrej Group
Azim Premji