Augmented Reality


Augmented Reality which is also known as AR is a live direct or indirect view of physical or real world environment whose elements are supplemented by computer-generated sensory input like sound, video, GPS data or graphics. Users can use their device (mobile or tablet) to experience such hot technology.

AR is a general term for the collection of technologies used to blend computer generated information with the viewer’s natural senses. AR helps in bridging the gap between the Virtual world and the Real world. Though AR is a fairly new technology, but it is catching up really fast. It augments reality and user can interact with virtual objects which are non-existent in the real world.

Augmented reality (AR)

* Video shown above is indicative, with full copyright to their respective owners.


With the help of AR, a boring billboard can come to live . Doctors can view the organ of a patient in real-time even without touching the patient. Engineers can easily understand the process of operating a machine. Infact, your mobile’s keypad can be projected on your hand and you can dial from there. The possibilities are endless.

There must be an opportunity that matches with our strategy. Just because we have a gap, we don't want to go and acquire anything and everything. What we acquire should fit in with our strategy, human resources and market expectations. - Adi Godrej, Chairman of the Godrej Group - Adi Godrej, Chairman of the Godrej Group
Azim Premji